William is a seasoned professional with a proven track record in management, business development and agile digital business transformation. The combined business and technology background brings a unique blend of experience from both start-ups, scale-ups and global enterprises. He has successfully led innovation and exploration initiatives, creating and guiding agile development teams to operate effectively under high uncertainty—where adaptability, rapid iteration, and close alignment with business goals are critical. His leadership has been instrumental in launching high-stakes systems including fleet management, service management, and e-commerce solutions, as well as in driving AI initiatives from business analysis and proof of concept (PoC) through to full-scale deployment.
William is creative, humble, and energetic with a strong focus on achieving goals. With his technical background combined with his business-oriented background, he communicates well with all levels of the organization.
Williams CV
Husqvarna Group
Delivery Lead - Enterprise AI
2024 - 2025
AI Delivery Lead, Enterprise AI Leading strategic high value AI initiatives at Husqvarna Group, driving innovation and digital transformation across the enterprise.
ROLE As a key leader in the Enterprise AI organization, William's role was to lead and support development, implementation and scaling of high-impact AI technologies including both custom made chatbots and chatbots made through other interfaces such as CoPilot, for HR, Contract management, Project management, development etc, AI translation tool development, content generation for image, video, avatars etc.
KEY ACHIEVEMENTS - Creation and rollout of an AI translator providing multi-million SEK cost reduction potential. - Exploration and implementation of various content generation tools including image, video, transcription etc. - Established and managed cross-functional relationships between technical teams and business stakeholders to ensure alignment, successful rollout and value realization. - Creation of a reusable reference architecture for smart chatbots
RESPONSIBILITIES - Project management. Led full project delivery lifecycle for various AI initiatives, from exploration, requirement collection to production & deployment. - Change management. AI Portfolio management using Scaled Agile (SAFE) and Value Realisation frameworks to drive the strategic portfolio of high stake AI initiatives, ensuring quality, scope and profitability. - Subject matter expert / technical advisor for multiple areas - Innovation & Exploration of emerging technologies matching them to business needs - Participation in external AI networks and forums to stay current with industry trends and bring innovative solutions to the organization
IMPACT - Significantly reduced costs spent on translating content, applications, marketing material to support content. - Faster time to market where translations was a bottle neck. From months to days. - Integrated AI translations to existing processes & pipelines - Accelerated time-to-market for key business initiatives
Interreg Central Baltic programme
Scaleup Launchpad Mentor
2023 -
Scaleup Launchpad Mentor
ROLE: William is a senior mentor for the entreprenurs in the scale-up programme.
The cross-border growth programme Scaleup Launchpad accelerates scale-up companies towards international markets. The programme is implemented in three countries through collaboration of three universities; Tampere, Tartu and Norrköping. The selected companies develop green transition solutions for the operating environment of smart cities.
The selected companies are those involved in the Smart City sector, founded after July 1, 2013, and operational for at least one full fiscal year, with a maximum age of 10 years. They have a dedicated and engaged core team, existing clients, and generate revenue. These companies have undergone at least one round of investment (inclusive of bootstrapped ventures) and planning future fundraising. They also possess a scalable business model.
Husqvarna Group
Product Owner
2023 - 2024
Product Owner New Squad
ROLE Product Owner for a portfolio of platform services used by over 4 million users annually, spanning both end customers and internal users. Led a full-stack development squad distributed across Sweden (Stockholm, Gothenburg, Huskvarna) and India (Mumbai), with a focus on customer-facing services and internal tools.
CUSTOMER BENEFIT William created a new squad by internalizing external developers together with Husqvarna internal developers. Special consideration was taken to create a good mix of consultants and internal developers, personal relations between squad members, experience levels, services in scope and tech stack. The Squad scored highest on all employee satisfaction results and performance indicators.
Husqvarna Group
E2E Service Manager
2021 - 2023
End-2-End Digital Service Manager
Keywords: Project management
ROLE Led comprehensive digital service operations and transformation initiatives, ensuring seamless delivery of mission-critical services while driving continuous improvement and operational excellence.
KEY RESPONSIBILITIES - Orchestrated end-to-end digital service management including incident resolution, problem management, and strategic enhancements across a diverse portfolio of business-critical services - Planning and execution of IT infrastructure releases, ensuring minimal disruption while maintaining service quality and business continuity - Solution architecturing and change management - Developed and implemented service optimization strategies, encompassing lifecycle management, change protocols, SLA compliance, and capacity planning - Built and led cross-functional teams, coordinating with IT domain specialists and delivery managers to ensure aligned service delivery meeting business objectives
STRATEGIC INITIATIVES - Established robust documentation and knowledge management systems to improve service delivery efficiency and team collaboration - Implemented performance monitoring frameworks to track and optimize service metrics, ensuring consistent delivery against SLAs - Led project management initiatives to drive service improvements and digital transformation efforts
IMPACT - Virtually eliminated all disruptions in the end-2-end delivery of service sales improving customer convertion rate and profitabiliy. - Greatly improved customer satisfaction & incident lead times - Implemented agile tools and processes for business portfolio owners, enabling better project management& IT delivery- - Streamlined change management processes, reducing implementation risks and improving success rates - Optimized resource allocation and capacity planning, leading to improved operational efficiency
Evobus
Projekt Lead
2021 - 2021
Project Lead - Aftersales
Evobus is a part of Daimler's European manufacturing and sales organization and encompasses several branches within production, sales, finance, IT, big data, AI, battery technology, and R&D.
ROLE William led a project to shorten down lead times in the bid process from inquiry to offer. The purpose of the project was to increase competitiveness and to be able to react to changes in the bids faster. This was done by analyzing bottle necks necks in technology, tools and processes together with various parts of sales, aftersales and IT, and producing an improvement bid management process with a high degree of automation.
CUSTOMER BENEFIT The bid process was significantly improved in terms of speed and effort. This also eliminated sources of error through high degree of automation.
PROJECT SIZE 10 people
VoiceMed
Business Strategy Specialist
2020 - 2020
The assignment was to support the management of an international startup that had won several Hackathons and attracted investors. The company had grown explosively, going from a team of 4 people to 50 people from 8 different time zones in just a few months. William contributed by helping to design and clarify the organizational structure, define key processes and workflows, and implement the new setup in close collaboration with leadership.
CUSTOMER BENEFIT Within four months, the organization evolved from fragmented and hard to manage into a streamlined, transparent, and more efficient operation.
PROJECT SIZE Approximately 50 people from 8 different time zones.
Evobus
Contract & Bid Manager After Sales
2020 - 2021
Evobus is part of Daimler's European manufacturing and sales organization and includes several branches in production, sales, finance, IT, big data, AI, battery technology, and R&D.
ROLE Supported procurement and sales by analyzing tender requirements from major international public transport operators. Led bid management for aftermarket services, including scoping, developing, and proposing tailored offers. Also developed updated specifications and local contract amendments to align service and spare parts agreements with procurement terms. The role also included improving the tender management solutions by creating custom scripts and automation.
CUSTOMER BENEFIT Improved organizational readiness for complex tenders and established new processes to meet operator demands, enhancing competitiveness in public transport procurement.
PROJECT SIZE 6 people distributed across procurement and sales.
Evobus
eCommerce Manager Wholesale
2019 - 2021
This project is a continuation of the Connected Fleet project, which aimed to introduce a range of digital services in the areas of digital service management and digital fleet management. In parallel with the Connected Fleet project, an initiative was taken to create an eCommerce platform to complement and partially replace manual B2B sales. The project aimed to create an offline-to-online shift to reduce sales costs and automate the sales flow.
ROLE The project was divided into two parts. One part aimed to certify, educate, and connect service partners to the service. The other part of the project aimed to sell the service and connect end customers to service partners and the general agent. In Williams' role, full edge-to-edge marketing responsibility was included for preparations, certification of service partners, education, marketing strategies, identification of areas for improvement, and collaboration with product owners and development teams in Germany. Needs identification, development, and ongoing evaluation of KPIs, internal tools, processes, and change work to increase internal digital capabilities as well as our service partners' digital capabilities. It also included defining and appointing the organization that will take the work forward when the eCommerce platform exits the testing phase and enters a stable phase. The role included extensive international travel.
CUSTOMER BENEFIT A shift in sales from offline to online reduces pressure on spare parts salespeople and order takers and creates conditions for growth without increasing the number of spare parts salespeople and freeing up resources that can focus on KAM customers.
Evobus
Digital Services Manager
2019 - 2021
Evobus is a part of Daimler's European manufacturing and sales organization, encompassing various branches in production, sales, finance, IT, big data, AI, battery technology, and R&D.
ROLE The assignment consisted of total market responsibility for preparations, strategies, and launch in the Swedish market of a range of different digital services and internal digital tools, as well as participating in the development of the European marketing strategy in collaboration with other partners around Europe. William's role included end-to-end coordination and responsibility for market analysis, digital readiness assessment, data quality, digital transformation and change management, education of sales teams, service partners, technical customer service, and customers. Marketing strategies in collaboration with the marketing department and sales teams. Identification of needs, development, and ongoing evaluation of KPIs, internal tools, processes, and change management to increase the internal digital capability. The role has been a balancing act between exploration vs exploitation to always push the boundaries of the organization's digital capability. The role included extensive international travel.
CUSTOMER BENEFITS The project created a new profitable market branch that, through strategic changes during the project, has created several new digital services, spin-off effects such as new digital tools and processes for the entire organization in Europe.
PROJECT SIZE Approximately 40-50 people including developers, suppliers, customers, and strategic partners
Campus i12
Instructor / Trainer
2017 - 2017
MISSION The mission was to organize and conduct two business development and economics training sessions, one for the vocational training program 'Digital Marketing Coordinator' and one for 'IT Security Technician'. The assignment involved about 70 students over 12 weeks, including all steps from planning, implementation, grading, and follow-up.
Science Park
Business Developer
2015 - 2019
As Business Developer, William supported early-stage and scaling companies with strategic guidance on business models, growth planning, financing strategies (including seed capital and investor acquisition), and market development. He worked closely with entrepreneurs to help them refine their value propositions, build scalable business models, and prepare for external investment through tailored business planning, financial modeling, and pitch coaching.
He held operational responsibility for the incubator across two municipalities, shaping both daily activities and long-term strategy. His work also included enabling international growth by fostering a global-first mindset and advising on go-to-market strategies beyond Sweden. Additionally, he supported startups in evaluating exit opportunities, including acquisitions and mergers, by helping assess readiness and positioning them for negotiations.
IMPACT Supported > 300 entreprenurs Supported the creation of 100+ companies
LGBT Group
Scale-up - International Growth
2012 - 2015
LGBT Group is a conglomerate with a mix of mostly manufacturing companies but also has an innovation company that invests in and develops long-term innovation projects. One of the innovation companies manufactured and sold inflatable life-saving equipment and wanted to reach several foreign markets, including Germany, England, and Ireland. With a new product in a market dominated by a few organizations that have significant informal influence on which products are considered safe, a different strategy was required to reach out.
ROLE Williams' role consisted of several different tasks during several phases of the company's development for sales:
Scale-up through international expansion to new markets In-depth market analysis of the German market Coordination of international sales and marketing Development, implementation, and execution of operational plans Performance monitoring and reporting Key account management Establishing sales organization abroad (agents and distribution network) Mostly international sales (Germany, UK, Ireland, France, Norway, Denmark). Assisting sales in Sweden.
CUSTOMER BENEFIT The products and sales channels were not adapted to parts of the foreign markets. New product and sales strategies attracted several foreign resellers. Foreign agents with local market knowledge were used to reach out to the more difficult customer segments. The company was purchased by the original owner after a few years, and during this transitional period, William managed all customer relationships and participated in executing the exit strategy.
PROJECT SIZE Approximately 7 people + international sales partners
LGBT Group
Market Analyst
2012 - 2012
LGBT Group is a conglomerate consisting mostly of manufacturing companies, but also has an innovation company that invests in and develops long-term innovation projects. One of the innovation companies manufactured and sold inflatable life-saving equipment and wanted to reach several foreign markets, including Germany, England, and Ireland.
ROLE William's role was to conduct a comprehensive market analysis to identify and define customer segments such as end customers, distributors, and resellers, as well as identify and collaborate with other stakeholders such as the Irish Chamber of Commerce, certification bodies, and lifeguard associations. The purpose was to provide intel and prepare for scale-up to new markets. The role included extensive international travel.
IMPACT The pre-study lead to a successful market expansion in multiple countries which William took an active role in.
